Style Guide

Who is CCHP

CCHP is a full-service health plan licensed with the California Department of Managed Health Care (DMHC) to offer commercial health plans and maintain a contract with Centers for Medicare and Medicaid (CMS) to offer Medicare Advantage plans. CCHP competes directly with major health insurance companies by offering quality, right-sized alternatives for health care coverage.

CCHP & Balance

CCHP, the brand, represents its corporate identity as well as the Medicare Advantage line of business. Balance (by CCHP) is a sub-brand that represents its commercial lines of business including Individual & Family plans on and off Covered CA health insurance exchange, as well as plans for employer groups of all sizes large and small.

Questions?

For any questions regarding the brand,
please contact: [email protected]

Logos

Typeface & Colors

Visual Elements

LOGOs & Clear-space

For maximum visibility and legibility in all communications, please ensure sufficient clear-space surrounding the logo at a minimum, there should be at least one x-height around the entire logo.

LOGOs Color Code

LOGOs In-language

CCHP serves a wide variety of communities. The language-ethnic-appropriate logo should be used when appropriate.
Balance by CCHP logo is available in English only.

LOGO Don'ts

Transformations: rotation, squash and stretch, skew and distort
Colors & Value: off-brand colors, incorrect values, low-value contrast
Manipulations: arrangement, decorations, effects

Typeface

Helvetica Neue is our primary typeface. For Chinese documents, apply the same rules with 華康細圓體 & 華康粗圓體: Regular to 華康細圓體, Bold to 華康粗圓體.

Font License

For external designers and other users, Helvetica Neue can be purchased online.

For webfonts, we recommend licensing the Helvetica Neue directly from myfonts.com. They offer various options to suit your site design and traffic needs. For further assistance, contact [email protected].

Colors

You’ll notice that the colors have their corresponding names over the color in either black or white. These colors have been color-blind tested. IF you are going to put text over a color, follow the text over color examples provided EXACTLY as they’re specified here.

Balance Blue

Individual and Family Plan
Hex: #005EB8
PMS: 300 C
RGB: 0, 94, 184
CMYK: 91, 67, 0, 0

CCHP Red

Senior Program
Hex: #B5201B
PMS: 2350C
RGB: 181, 32, 27
CMYK: 20, 99, 100, 11

Mughal Green

Senior Select Program
Hex: #215B33
PMS: 357
RGB: 33, 91, 51
CMYK: 84, 39, 92, 35

Neon Blue

Senior Value Program
Hex: #10069F
PMS: Blue 072 C
RGB: 16, 6, 159
CMYK: 90, 96, 0, 38

Metallic Violet

Employer Group Plan
Hex: #5C068C
PMS: 2597 C
RGB: 92, 6, 140
CMYK: 80, 100, 6, 3

Embracing Brown

Secondary Color, for White Background
Hex: #8F7450
PMS 7504 C
RGB: 143, 116, 80
CMYK: 23, 37, 63, 33

Moonlight Grey

Secondary Color, for Colored Background
Hex: #E7EAEB
PMS: 649 C
RGB: 231, 235, 235
CMYK: 8, 4, 5, 0

Medium Champagne

Secondary Color, for Colored Background
Hex: #F5E1A4
PMS: 7401 C
RGB: 245, 225, 164
CMYK: 0, 8, 33, 4

Soft Dark

Secondary Color, for White Background
Hex: #3f4444
PMS: 446 C
RGB: 63, 68, 68
CMYK: 7, 0, 0, 73

Visual Elements

Patterns

Patterns offer iconic visual elements, among others, that define our brand. Use them in accordance with brand-appropriate color palettes.

Visual Elements

Photography

Medicare Plans: Photos depicting surroundings or interactions in close-ups could be used as supportive visual elements to better portray our prospect’s ideal moment or as backgrounds. Photos should be simple and related to our Medicare demographics.

Individual & Family Plans: Select images that represent the joyful moments of our members with their loved ones. They should be relatable and clear. Avoid using images that are staged and have ambiguous interactions.

Employer Group Plans: Use images of working employee(s). They should be current and relevant. Use images that portray positive emotion and capture the action clearly.